In today’s fast-paced business world, Customer Relationship Management (CRM) systems are essential for managing customer interactions, tracking sales pipelines, and automating day-to-day tasks.
Building a custom CRM with Google AppSheet can be a game-changer for any business. By automating repetitive tasks, visualizing data, and integrating with other services, you can improve efficiency, reduce costs, and make better-informed decisions. With a custom CRM system, you'll have the flexibility to tailor your application to meet the unique needs of your organization.
Before building your app, it's essential to organize the data that will drive your CRM. AppSheet reads your data from a Google Sheet, so create a new spreadsheet and set up multiple sheets for different types of information (e.g., customers, interactions, tasks). Define each column clearly by giving them descriptive names and using consistent formatting throughout the sheet.
For example, you might have columns for customer name, email address, phone number, and company. Use unique identifiers like Customer ID or Task ID to link related data together. This will make it easier to filter and sort your data later on.
Additionally, validate data for consistency by setting up rules that check for errors in formatting or values. For instance, you might want to ensure that all email addresses are formatted correctly before allowing them into the system.
Once your data is structured correctly, you can move on to building the actual CRM app in AppSheet. Sign in to AppSheet and start a new app by clicking on "Create an App" from the dashboard. Choose Google Sheets as your data source and select the specific spreadsheet you prepared earlier (CRM_Data_Sheet).
Explore the auto-generated app by navigating through its various sections, including views, forms, and actions. Customise these elements to fit your needs:
Now that your basic app is set up, it's time to customise it according to your specific requirements. This includes:
For example, you might want a workflow that sends an email notification whenever a task is assigned or completed. This will help keep your team informed about the status of their tasks without requiring manual intervention.
To ensure data security and control who can access different parts of your CRM, implement user roles and permissions:
Restrict data access based on these roles by applying security filters that limit what users can see:
Test your app thoroughly to ensure it meets your needs before deploying it.
Building your own custom CRM system with Google AppSheet is an accessible way to develop a highly customized application that meets your specific business needs. With this platform's ease of use, combined with its power to automate workflows, visualize data, and integrate with other services, it's a cost-effective solution for businesses of all sizes.
At That! Haus, we specialise in helping businesses like yours build custom CRM systems using Google AppSheet. Our team of experts can guide you through the process, from preparing your data to deploying and expanding your app. Contact us today to learn more about our services and how we can help you streamline your workflows and improve efficiency.
We'd love to talk over design or project ideas.
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