Patrol Base Christmas Video
With blood and gore along for the ride, this Christmas video would be like no other for Patrol Base.
With blood and gore along for the ride, this Christmas video would be like no other for Patrol Base.
With Patrol Base being a leader in their industry, when it comes around to the festive season they celebrate with a feature christmas video, and 2022 was no different. We helped script, film and edit a feature christmas video their industry would not forget quickly.
Project Name: Patrol Base Christmas Video
Timeline: 2 weeks
Scope:
Challenges:
Patrol Base is a very active company with busy days every day, this meant we would need to work outside of office hours and keep the video within that style. The timescale also presented a lot of challenges for a video this scale, keeping within it would not be easy.
Research & Strategy
While planning the video we came up with several ideas to ensure the video would stick within our operating times, this meant we of course would have to go with a night scene, given the ideas flew very quickly.
Design Process
We made sure to script the ideas around what we knew we would be able to do in the timeframe, yes unfortunately this does mean some ideas were left on the cutting room floor but this action ensured we wouldn’t end up running over the project time.
We also made sure to Pre-Vis some of the special effects and some of the main edit to ensure the pacing was on point. Not only does this mean we know what direction we are going but the client gets a sneak peak on the video as we progress.
Collaboration
During the scripting and ideas process we made sure to brainstorm ideas with the Patrol Base marketing team, not only would they be in the video but they would also know the best products to feature in the video itself, so getting their input was essential.
Final Deliverables:
The fully edited video with colour grading, audio scored and special effects completed with 3 trailers to really get people excited on social media before the video was released.
How We Solved the Problem
Patrol Base has long wanted a large scale Christmas video to really show what they’re capable of and it was amazing to be able to help with that. Being able to show the size of the Patrol Base operation in this form was beyond fun.
Quantifiable Results:
Patrol Base saw an increased interest in the featured guns from the video and of course their social media was on fire with likes and comments as soon as the video went live. Although not designed to be a direct marketing campaign it did act very similarly seeing people more interested in the procust and the Patrol Base brand.
