J.B King Joinery
Jullien King had been a career joiner for decades, specialising in both first and second fix joinery, along with custom furniture like bespoke wardrobes and carports.
Jullien King had been a career joiner for decades, specialising in both first and second fix joinery, along with custom furniture like bespoke wardrobes and carports.
Jullien King had been a career joiner for decades, specialising in both first and second fix joinery, along with custom furniture like bespoke wardrobes and carports. When he decided to establish his own business, he sought a brand identity that would reflect his years of expertise and stand out among local competitors. Trading under the name J.B King Joinery, he required a comprehensive branding solution from scratch.
Project Name: Logo and Identity Creation for J.B King Joinery
Timeline: 4 weeks
Scope:
• Logo Design
• Social media account creation (with mock-ups for posting style)
• Van Graphics
• Logo design for uniform embroidery
• Custom invoices, quote templates, letterheads, and business cards
Challenges:
Jullien had never started a business before and was unsure of the branding possibilities. The challenge was to create a clear and trustworthy brand identity that communicated his skillset and stood out in a competitive local market.
Research & Strategy
We began by guiding Jullien through our branding questionnaire. This tool helps clients articulate their vision, values, target audience, and brand preferences, giving us clear direction on everything from colours to typography. We also conducted market research to analyse local competitors and find opportunities for J.B King Joinery to distinguish itself.
Design Process
Once the initial insights were gathered, we created several thumbnail sketches based on Jullien’s feedback. After reviewing, we presented our favourite concept, which aligned perfectly with his goals. With a few small revisions, we then expanded the branding into a full visual identity, including mock-ups for his van, work uniforms, and branded materials.
Collaboration
We broke the project into stages: fact-finding, conceptualization, design/production, and handover. Jullien was involved at each key point, ensuring his feedback was incorporated throughout the process, making sure the final result was exactly what he envisioned.
Final Deliverables:
• Main Wordmark Logo
• Social Mark Logo for digital platforms in multiple colorways
• Custom Invoice and Quote Templates
• Letterhead Design
• Business Card Design
• Clothing Mockups with branded embroidery
• Van Signage Graphics
• Social Media Account Set-up with branded graphics
How We Solved the Problem
The final design package enabled Jullien to start trading within 4 weeks, fully branded from day one. By using our questionnaire and feedback loops, we delivered a visual identity that reflected Jullien’s professionalism and skill, with a modern touch that stands out both on social media and in physical spaces like his van and work attire.
Unique Features
This was our first project involving the complete creation of a client’s digital presence from the ground up, alongside physical branding for his van and uniform. It required coordination across multiple brand touchpoints to ensure consistency and professionalism.
Quantifiable Results:
Since launching, Jullien’s business has grown significantly, standing out in the competitive joinery market. His consistent branding, from business cards to social media and his van, has helped him secure steady work, often with a six-month waiting list due to high demand.
Long-Term Impact
The initial brand identity has held up over time, supporting Jullien’s business growth and fostering a loyal client base. His brand is now widely recognized in the local community,
reinforcing trust and professionalism.
