Project Name: Web Redesign for Heat IQ

Timeline: 2 months

Scope:

• Complete website redesign

• Integration with the client’s existing marketing infrastructure

• Setup of analytics accounts for performance tracking

• Development of a self-service modular quote builder

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‍Challenges:

Heat IQ’s existing website was outdated, focusing solely on gas boiler installations. With their new range of renewable energy services, the site needed to reflect the expansion. Additionally, the site’s user experience was lacking, as customers had no way to easily build custom quotes. Heat IQ needed a clear, modular, and engaging platform that encouraged users to request service quotes quickly and efficiently.

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Research & Strategy

We started by analysing competitor websites, focusing on how leading HVAC installers captured customer interest and generated leads. Heat IQ had a vision for a quote-building feature that would engage users and make service inquiries more efficient. We explored third-party applications to create a “gamified” quote builder that allowed customers to input their service needs and instantly receive quotes.

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Design Process

The design began with wireframes to prioritise user experience and streamline navigation. We aimed for a modular layout that made it easy for users to find the information they needed or build a quote, with a clear path for lead generation. The new design needed to incorporate Heat IQ’s growing renewable energy services while maintaining a straightforward experience for customers.

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Collaboration

While the user experience was the main focus, Heat IQ left much of the design decisions up to us. We worked closely with their team in the initial stages to ensure the functionality met their expectations, using industry benchmarks and examples they provided as a foundation. Once the design concept was solidified, we remained in constant communication to ensure smooth integration of third-party tools and functionality.

Final Deliverables:

• A redesigned website with updated services and user-focused functionality

• Integrated quote builder that allows users to input details and receive custom quotes

• Seamless integration of third-party lead capture tools

• Updated back-end functionality for easy management by Heat IQ’s team

• Analytics setup to track site performance and user engagement

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How We Solved the Problem:

By focusing on user experience and building a quote/lead capture funnel, we transitioned Heat IQ’s website from an information-heavy site to one focused on converting visitors into leads. The new quote builder helped streamline the inquiry process, capturing more specific customer details upfront and making the quoting process efficient for both users and the business.

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Unique Features:

A key challenge was identifying a third-party app capable of supporting complex lead capture journeys for quoting. After thorough research, we found a solution that could seamlessly integrate with Heat IQ’s existing WordPress setup while preserving previous site functionality.

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Quantifiable Results:

• Increased lead generation through the new quote-building tool

• Enhanced user engagement with the site

• Improved customer experience through clearer service offerings and a streamlined inquiry process

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Long-Term Impact:

The new website has provided Heat IQ with a much-needed platform to support their growing business. The streamlined quote-building system continues to capture leads, helping them scale their services and keep up with increasing customer demands for both gas and renewable energy installations.

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