Project Name: Website Redesign & Development

Timeline: 8 weeks

Scope:

• Full website redesign and build

• Modular CMS structure for easy content editing

• Blog and case study sections

• Web accessibility implementation

• Integration with marketing channels

‍

Budget: £3,000+

‍

Initial Challenge:

Amplitude’s previous website felt outdated and didn’t reflect the sophistication of their services. With a new brand guide underway, they needed a modern site that would grow with their business, meet strict accessibility and readability requirements, and allow them to update content easily without developer input.

‍

Pain Points:

• Outdated design that didn’t showcase their high-quality work

• A lack of flexibility for internal updates

• No integrated marketing features or analytics tools

• Inconsistent digital presence

‍

Research & Strategy:

We began with a discovery session with Amplitude’s directors to understand their vision and the business’s long-term goals. This led to the creation of a project roadmap, outlining phases, reviews, and deliverables. We conducted a full audit of their existing site, identifying performance issues, missed marketing opportunities, and key usability concerns.

‍

We also analysed competitors and comparable service providers in the event space to inform our visual and functional approach.

‍

Design Process:

Accessibility and brand expression had to go hand-in-hand. We iterated extensively on the design—starting with wireframes and structural planning, then progressing to visual design modules, and finally refining colour schemes that matched the new brand while maintaining high contrast and readability standards.

‍

We implemented multiple review stages to ensure alignment:

• Site structure and navigation

• Module styling and functionality

• Colour and typography refinements

‍

Collaboration:

Amplitude’s team was highly engaged throughout the process. While they didn’t want to design the site themselves, they valued input and oversight. We scheduled regular review checkpoints, making sure each step was signed off before moving forward, keeping the project on track and transparent.

‍

Final Deliverables:

• A fully responsive, accessible, and modern website

• Blog, Services, and Case Studies sections powered by a custom CMS

• Seamless social and marketing integrations

• Custom-built modules that reflect their brand in both print and digital

‍

How It Solved the Problem:

The new website provides a polished, professional online presence that accurately represents Amplitude’s service quality and technical expertise. It’s built to evolve, with editable CMS-driven content areas that let their team take ownership of updates—no coding needed.

‍

Unique Features:

• CMS Flexibility: Tailored content forms allow the team to easily add new services, case studies, and articles without worrying about design consistency.

• Custom Modules & Animations: Designed to reflect the technical excellence of Amplitude’s AV services while remaining functional and user-friendly.

• Accessibility & Performance: Optimised for users of all abilities and devices, without compromising on style or interactivity.

‍

Quantifiable Impact:

• A noticeable uptick in client engagement

• Enhanced site performance and load speeds

• More streamlined marketing efforts thanks to blog and analytics integrations

• Greater independence for the internal team to manage content

‍